Copywriting for packaging
Oh I do love the blank canvas of new packaging… one day I can be storyboarding a whole new range, another I’ll be concepting product names so they stand out on the shelves. Succinct product descriptions and making sure all the key blurb is included comes with the territory.
Projects I’ve written packaging for:
- Eve Lom - Eve Lom
- Rococo - Rococo
- Space NK - Beautannia
- Joe's Tea Company - Brand launch
- Eve Lom - Digital & product copy
- Liz Earle - Liz Earle magazine
- Space NK - Sai-Sei
- Rococo - Winter gifts 2011
- ESPA - ESPA tone of voice