Joe's Tea Company Projects
Brand launch

Brand launch

Joe's Tea Company

  • Brand launch
  • Tone of voice
  • Product names
  • On-pack

Joe first came to me back in 2012. As a tea-guzzling entrepreneur he was after a freelance London copywriter to help him create an award-winning global brand from... yep... a tea bag. Through tone of voice he asked me to reflect his down-to-earth East London heart and help establish Joe's Tea Co. as a shifter and a leader in speciality teas.

So, inspired by the eclectic characters and heritage of East London, I got scribbling and came up with the names and packaging content for the first twelve blends.

In 2015 Joe's Tea Co. won a silver DBA award for its packaging which included my copy. Over the past six years I've continued to work with Joe on a number of new blends, plus matchbox sets, Christmas blends, and full website content. Joe's Tea Co. has gone on to win 20 Great Taste Awards, and enjoy a growing list of stockists which includes M&S, Selfridges and Gordon Ramsay's.

It has been such a privilege to work with a brand right from inception through to this level of success. Go Joe!

  • Ever-So-English Breakfast
  • The Earl of Grey
  • The Berry Best
  • Sweet Chamomile
  • St. Clement's Lemon
  • Proper Peppermint
  • Minted-Up Fruit
  • Christmas Chai Rooibos
  • Chocca-Roo-Brew
  • Whiter Than White