Joe's Tea Company Projects
Brand launch

Brand launch

Joe's Tea Company

  • Brand launch
  • Tone of voice
  • Product names
  • On-pack

Tone of voice, product names and all on-pack and website copy for this new boutique tea brand.

  • Ever-So-English Breakfast
  • The Earl of Grey
  • The Berry Best
  • Sweet Chamomile
  • St. Clement's Lemon
  • Proper Peppermint
  • Minted-Up Fruit
  • Christmas Chai Rooibos
  • Chocca-Roo-Brew
  • Whiter Than White