Take a peek
I’m a freelance senior copywriter who has spent the past fifteen years living and breathing the wonderful world of marketing and communications. I’ve worked across a number of national and global household names, both clientside and agency; from outdoor to in-store, from print to digital.
Here’s a small selection.
- Marks & Spencer Working with the super-talented team at Whippet across M&S Food, M&S Café and M&S Bank.
- Dreams Copy and copy strategy with creative agency Whippet, to ensure a strong launch for new collections, in partnership with House Beautiful.
- TK Maxx Senior copywriter at TJX Europe, writing for TK Maxx UK and Ireland.
- Space NK Head of Copy at this international beauty retailer, representing over sixty luxury brands such as Nars, Laura Mercier, Acqua di Parma, Bumble & Bumble and Ren.
- British Red Cross Full copy for DM campaign with Consider Creative to boost legacy donations for the British Red Cross.
- Liz Earle Senior copywriter writing for UK, US, Italian, German and Finland markets.
- Vogue Italia Copy editing of translation for Vogue.it's fashion showreel microsite VTalents.
- ESPA Tone of voice work to create a more contemporary voice for all ESPA treatment menus, plus new copy for all face and body treatments.
- notonthehighstreet.com Adhoc digital copy for website and customer emails.
- Touchnote Creating tone of voice and copy for this now much-loved photo-card app.
- H.Samuel Creation of new tone of voice and tag-lines for internal and external communications.
- Joe's Tea Company Twelve years of tone of voice, product names and all on-pack and website copy for this multi-award-winning British tea brand.
- AEOS Copy direction, update of brand voice including brand voice strategy and guidelines for website, blog and social content for this multi-award winning biodynamic beauty brand.
- Aura-Soma Bi-monthly blog posts for this unique mind-body global brand based in Australia.
- Neal's Yard Remedies US Spring / Summer Catalogue. Visual merchandising for 30th Anniversary Event, plus new product launch.
- Soapsmith Creation of brand voice and full website copy for this new cult London beauty brand.
- Eve Lom Digital and print copy for this award-winning cosmetics brand.
- Rococo On-pack and leaflet product copy for cult nail lacquers.
- Malcolm Betts All copy for new website to conjure the exquisite world of this eponymous jewellery designer.
- Kelly Hoppen Interiors Creative copywriter
- Breast Cancer Care Extensive copywriting for Breast Cancer Care's first ever fully integrated campaign targeting women with breast cancer and healthcare professionals.
- Change4Life Copywriting and copyediting for DM pack to localise Change4Life messaging and target parents of children at risk of obesity.
- Crisis Copywriting for a 36 page impact report highlighting the issues facing the homeless and marketing the results of a multi-million-pound initiative.
- The Good Agency Copyediting and proofing while Senior Account Handler, included editing Garden Organic DM materials, RHS DM materials and Action Aid press ads.
- drinkaware.co.uk Copywriting for websites: Truthaboutbooze.com (subsidiary site targeting under 18's) and Drinkaware.co.uk
- Association of MBAs B2B and B2C copywriting, from press ads and leaflets to a new website and e-newsletters.