Brand voice & copy lead

Joe first came to me back in 2012. As a tea-guzzling entrepreneur he was after a freelance London copywriter to help him create an award-winning global brand from… yep… a tea bag. The brand has since won 17 Great Taste Awards, now selling in major retailers like Ocado, M&S and Selfridges.

• Developed recognisable tone of voice from scratch to roll out across the brand
• Created all blend names, product copy, promo & packaging and website copy
• The copy-led packaging has since won a DBA Design Effectiveness Award and a FAB award

Ongoing, as and when new product/promo copy is required.