Copywriting for emails

Standing out from the best friend’s “OM*G you’ll never guess…”, the boss’s “Ehem, where’s that report?”, the boyfriend’s “Running late again!” – and every other brand that wants “in” on their inbox – isn’t easy.

But it’s possible.

It’s not rushing subject-lines but considering them gold-dust. It’s being as interesting / funny / loveable as their best friend. It’s about being clear, concise and smart while not wasting a word. It’s abc testing and results. And it’s connecting fast with an immediate call-to-action. It’s understanding the real benefit of what you’re selling, which isn’t always what you think it is.

Projects I’ve written mass emails for:

More copywriting skills

Award-winning senior copywriter

A creative, strategic and award-winning copywriter based in London.

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