Space NK
Summer campaign
Space NK
My first campaign for Space NK featuring across all UK and US stores (window and in-store), UK and US homepages & emails, press and events, plus storyboarding straplines and taglines as part of initial concepts. My brief was to incorporate the Spring / Summer catwalk and makeup trend for bright colours whilst delivering a strong call to action. I felt ‘Summer Me Beautiful’ as a play on words with ‘Colour Me Beautiful’ kept Space NK bang-on-trend with colour, but also responded to customers’ emotional drive to enter the store or buy online: we all want to feel and be beautiful.
Following the campaign strapline and tagline I developed the theme further to target customers in-store and online.
