Brand launch
Joe's Tea Company
Joe first came to me back in 2012. As a tea-guzzling entrepreneur he was after a freelance London copywriter to help him create an award-winning global brand from… yep… a tea bag. Through tone of voice he asked me to reflect his down-to-earth East London heart and help establish Joe’s Tea Co. as a shifter and a leader in speciality teas.
So, inspired by the eclectic characters and heritage of East London, I got scribbling and came up with the names and packaging content for the first twelve blends.
In 2015 Joe’s Tea Co. won a silver DBA Design Effectiveness award for its packaging which included my blend names and copy. Over the past six years I’ve continued to work with Joe on a number of new blends, plus matchbox sets, Christmas blends, and full website content. Joe’s Tea Co. has gone on to win 20 Great Taste Awards, and enjoy a growing list of stockists which includes M&S, Selfridges and Gordon Ramsay’s.
It has been such a privilege to work with a brand right from inception through to this level of success. Go Joe!
